Ideas for a small business successfully.
From the formula on the principle of SME's important they know we know.
So today I took a little tips on any subject should be made. And what should be avoided, they have learned from the UK's leading cosmetics such as Body shop Business Line Green concept, Web van as a case study.
The first is to vary (Be Different) This example clearly shows Body Shop's position on ethics and consider Environment in all stages of business conditions. Cause consumers to believe the same thing as a loyal audience. And markets across the continent as really liking the Commercial Marketing Company Last FM thought different media by artists display their music on the Internet. The company generates revenue from advertising.
The second is. Customer participation. (Collaborate) Last FM samples must be treated with innovative thinking. It was found that people listen to music has never had the opportunity to tell their own needs. Music artists will be charged to the market and the audience will select the listening itself. At this point, and the technology itself. (Audioscrobbler) that can create a profile song that the audience open privately on the Web and use this information production or presentation of music that matches the profile, which makes the listener and the artist or about the buyer found the seller by the mediator is to create profit. Was.
On suddenly. To find potential customers like to see Body shop to know that there is a group of people wishing to believe in the product. Save the world and the environment.
On the fourth is to find the help because it tells a person that is already small, so small business can not be good at every subject. Therefore, it must be a wizard like IT, HR, communications, etc., which may find from your friends. Or business partners.
Now look what you should avoid or do not. The first issue is. Do not let the contract do not. Because small businesses have to focus on reliability and customer confidence then. Opportunity to recover back the very popular second is not difficult to ignore the strategic partners. This need for an extension of those enough examples of Web van began marketing herself as a cool idea. But I want to rely on their own to lose everything. To ignore that would extend from a strong wholesale business. But chose to do everything yourself. The loss and, in turn, have already closed. Throw it into the capital to build the system. (Where service from the partners).
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